When we are talking about digital marketing specifically, brands and the customers find an eternal list of platforms, channels, and technologies that promise to change everything. Even though 2020 and this COVID-19 pandemic have underscored the worth of digital means of communication, many brands are still grappling to connect with their patrons in significant and appealing ways.
Instead of trying to be all over the place every time, brands needs to contemplate what their business objectives are and where their visitors are most probable to be. Diverse goals demand diverse approaches, and irrespective of the platform, brands must ensure delivering quality, relevant content that will match their audience.
While there is absolutely no denial in the impact that social media can leave to a brand, search engines continues to be the top resource of brand discovery and is responsible for more than 90 percent of all traffic. Most retailers have realized the importance of SEO, but the increasing popularity of voice assistants such as Siri and Alexa states that a focus should be transferred to voice search as well.
Local SEO: When it comes to mobile searches, local SEO acts as a decisive aspect in search engine results. Let’s say you are driving in your car and asking your Siri about the nearest restaurant, and you will start understanding why a strong local presence on Google is important. Having your store locations, operating hours, and contact information updated on your Google My Business account are some of the efficient ways to improve your local search rankings.
Everything from mail campaigns to social media surveillance is possible with the third-party sites that allow marketers to focus on important points such as strategy and content creation.