When we are talking about digital marketing specifically, brands and the customers find an eternal list of platforms, channels, and technologies that promise to change everything. Even though 2020 and this COVID-19 pandemic have underscored the worth of digital means of communication, many brands are still grappling to connect with their patrons in significant and appealing ways.
No Need to Be on Every Social Media
Instead of trying to be all over the place every time, brands needs to contemplate what their business objectives are and where their visitors are most probable to be. Diverse goals demand diverse approaches, and irrespective of the platform, brands must ensure delivering quality, relevant content that will match their audience.
- More Engagement: An engagement rate is a prime metric in identifying how your content is pealing with your audience. Asking questions or serving polls, sharing discrete content, and stressing employees and social ideas can help increase your engagement rate.
- More Sales: The e-commerce capabilities of social media platforms have served ease for retailers to be at the veracious fingertips of customers. Though it is crucial to ensure not to be over salesy or intensely focused, high-quality product graphics, brand partnerships, influencers, and retargeted ads can help to enhance sales via social media.
Focus Voice and Search Engine Optimization
While there is absolutely no denial in the impact that social media can leave to a brand, search engines continues to be the top resource of brand discovery and is responsible for more than 90 percent of all traffic. Most retailers have realized the importance of SEO, but the increasing popularity of voice assistants such as Siri and Alexa states that a focus should be transferred to voice search as well.
Local SEO: When it comes to mobile searches, local SEO acts as a decisive aspect in search engine results. Let’s say you are driving in your car and asking your Siri about the nearest restaurant, and you will start understanding why a strong local presence on Google is important. Having your store locations, operating hours, and contact information updated on your Google My Business account are some of the efficient ways to improve your local search rankings.
Automation, Personalization and Privacy Protection
Everything from mail campaigns to social media surveillance is possible with the third-party sites that allow marketers to focus on important points such as strategy and content creation.
- Cross-Channel Marketing: Think about the resources you possess being a brand including your website, email database, social media followers, and how they interact with each other. You might be running a Google Ad campaign to direct people to your online store, and social media ads retargeting those coming to your website but not making any purchase. By creating a wholistic marketing ecosystem, that encompasses tailored offers and discounts, brands can help drive recurrent visits, which will ultimately boost sales.