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Mobile page speed as a ranking factor : Google Speed Update

Yes, you heard it right its official now Google announced that page speed will be a major ranking factor in its mobile-first index. But if you are looking for what does that mean? There’s no thrashing around the point anymore: Now every business needs to work on their site and try to make their website fast and accessible as probable. Don’t wait, do it now and stay ahead of your competitors. Work on your mobile SEO with the help of a reliable SEO service India Provider Company.

For this Google said “starting in July 2018, page speed will be a ranking factor for mobile searches. In this blog post, you will get complete details about this update and this will only affect pages that deliver the slowest experience to users. This algorithm will only affect a small percentage of queries. Google further added that only really slow pages have to worry about a downgrade in their rankings for speed. To be apparent, there is no ranking boost for being quick, just a downgrade for being actually slow. For years, all of us are hearing about this one message: mobile is going to take over the world. We needed to become accustomed ourselves to this fresh actuality where everyone does the lot on their mobile devices. While we still spend a lot of time in front of our desktop and laptop machines, we can’t refuse that mobile is crucial. No one can deny this fact that mobile applications have made a different place in the marketplace. You can just look at the upcoming markets, where individuals use their mobile for all feasible tasks.

 Yes, mobile page speed will be a ranking factor

In this digital era, page speed is more of a meter than a ranking factor. Unless your mobile site is very slow, you can still acquire average rankings with average page speeds. But in case you have still not switched your business to the mobile application then it is a point of concern and you need to look at this point. It has been proven with time again that the speedier your site, the better your search engine result will be.

Google’s most up-to-date research shows that the possibility of a bounce boosts 32% when the page load time goes up from 1s to 3s. 1s to 5s boosts the possibility to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%. That’s unbelievable. For getting better search engines, enhanced results and performance is a symbol of a healthy site that brings more and more customers. In case your site still has no mobile version at all or is not SEO optimized for mobile, you need to connect with a reputed company like SEO India Company to start the procedure of making your site mobile-friendly. There are quite a few ways to update a website that will make it mobile-responsive, and they can assist you and your company to make a good decision for you.

 Wrap up section

Overall, this Google update actually is not a huge deal. Still, there are assumptions that mobile page rank will hurt pages that are really terribly slow. How slow are these pages exactly? Well, only Google knows the answer to this question.

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