Did you know that instead of searching on Google for answers, 85% of people now ask questions on ChatGPT and other AI tools? The world changed without our knowledge! People consult their AI friends for quick answers rather than browsing 10 websites.
But here’s the deal. You’re unnoticed by a significant number of potential clients if your company’s content doesn’t appear in these AI chatbots. It is similar to having the tastiest pizza in town but failing to post an advertisement for it.
Relax! This isn’t just another terrifying technological upgrade. We’re discussing GEO (Generative Engine Optimization) in very basic terms today. Imagine it as training-friendly robots to suggest your company to queries.
GEO: An Overview of What It Is and Why It Is Important?
Did you know that instead of searching on Google for answers, 85% of people now ask questions on ChatGPT and other AI tools? The world changed without our knowledge! People consult their AI friends for quick answers rather than browsing 10 websites.
But here’s the deal. You’re unnoticed by a significant number of potential clients if your company’s content doesn’t appear in these AI chatbots. It is similar to having the tastiest pizza in town but failing to post an advertisement for it.
Relax! This isn’t just another terrifying technological upgrade. We’re discussing GEO (Generative Engine Optimization) in very basic terms today. Imagine it as training-friendly robots to suggest your company to queries.
A Friendly Clash between GEO and SEO
Imagine SEO and GEO to be two different games, but you can play both simultaneously!
SEO Works Like This:
- You would like to be shown as the top Google search result.
- You pay attention to website rankings and keywords.
- People visit your website after clicking on your link.
- We are familiar with the guidelines because it has been in place for years.
Meanwhile, GEO Works Differently:
- You want AI to bring up your company in chats.
- You concentrate on responding to actual inquiries.
- Even if they never visit your website, they can still become aware of you.
- We’re all working together to figure it out because it’s hitting new.
The good news is that you don’t have to choose one over the other! Doing both improves your company even more. People visit your website due to SEO. GEO gets AI chatbots to mention your company. They work together like a superhero pair!
Why Does Your Brand Care About GEO?
Every single day, more and more people are chatting with AI. Your clients ask ChatGPT questions ranging from “How to fix a leaky tap” to “Best cafes nearby.”
You’re losing out greatly if your company isn’t included in these discussions. Being a single store without a phone number on the web feels like this.
This is the exciting part, though! Something amazing happens when AI technologies bring up your company. People begin to see you as a leader. You must be really good, after all, if the brainy robot suggests you.
Additionally, having your brand referenced by AI often results in additional Google searches for it. Thus, Traditional SEO is equally beneficial to GEO. It’s similar to receiving an additional bonus!
GEO Easy Steps: What’s the Process?
Are you set for the exciting part? You can be surprised to learn how simple it is to get your content AI-ready. Learning to code or hiring expensive professionals are not required.
First, respond to actual inquiries. Rather than saying “We sell shoes,” consider writing ” Which are the most comfortable running shoes?” Next, give a helpful answer to that question.
Next, make sure the content is fresh and relevant. AI systems adore current data with precise dates. Therefore, write “In March 2025, we opened our second location” rather than “Recently, we expanded.”
Also, build trust by providing truthful and clear facts. AI is able to identify dubious information from a great distance. Be truthful about who you serve and what you have to give. There’s no need to overstate or use jargon that confuses others.
Lastly, appear online in a variety of locations. Get mention in regional news stories, industry publications, or online reviews. AI is more likely to suggest you if it sees references to your company in more locations.
Can we track GEO? Sort Of, This Is How
Alright, this is where things become a bit complicated. Since GEO is still relatively new, it cannot yet be completely tracked by traditional SEO techniques. It’s like attempting to measure something without a ruler!
But you can continue to look for hints:
- More consumers are using Google to look for your company name.
- The website is receiving an increasing amount of traffic from unknown sources.
- The phrase “heard about you from AI” is used in chats.
- More engagement with posts on social media.
See it similar to sowing seeds. Even if the blossoms aren’t visible right away, you can tell they’re growing underground. The key is to get started while your rivals are still learning the ropes.
A Short GEO Guide for Smart Companies
Do you want to begin right away? Your basic action SEO plan for GEO is as follows:
- Make Content That Is Question-Focused And Useful: Write blog posts that respond to queries from your target audience. Rather than focusing just on oneself, ask “How do I…” or “What’s the best way to…”
- Regularly Update Your Content: Include recent dates, up-to-date data, and unique examples. AI adores stuff that seems up-to-date and relevant.
- Compose As A True Human Being Would: Don’t bother with the complex corporate language. Be chatty and use simple words. You are headed in the right direction if your 12-year-old cousin understands it.
- Get Listed On Reliable Websites: Request that your story be covered by local news outlets. Write guest post for industry sites. It is great if you are mentioned in more reliable sources.
Quick Take: What Is It?
Let’s summarize the key aspects of this. The next stage in getting your company seen online is GEO. It adds a new twist, and impressive AI tools while building on all the positive aspects of SEO.
The most important part? All of your SEO knowledge does not have to be wasted. Rather, consider GEO to be the useful younger sister of SEO. They complement each other well!
This is a perfect time to start preparing. You can get ahead of the game because most companies haven’t figured out GEO yet. Similar to becoming the first person in your community to get a smartphone, everyone is immediately curious about your secret!
Note that this is not about using robots to replace people. It’s about ensuring that when customers ask for suggestions, robots understand how fantastic your human business is.
Do You Want To Take Part In AI Chats?
Are you ready to make your content AI-friendly yet unsure where to start? We understand! At first, this entire GEO thing can look daunting, but once you get started, it’s rather enjoyable.
Imagine this: you are effectively training friendly robots to become your best supporters. How awesome is that?
For your company, we would be happy to assist you in developing a GEO-focused content strategy. No complicated technical terms or confusing jargon, just simple, realistic actions that produce outcomes.
Do you want to chat about how GEO can help your company? Send us a note! To help you produce content that both people and AI want, we strive to explain everything in simple terms.
Companies that can amaze both humans and robots will ultimately be the ones that survive in the future. You can also get into the habit from now.